William Kerr Agency: Marketing Research

Research: Replace Costly Assumption with Actionable Fact The decision: To be successful business professionals investing resources wisely and navigating a clearly defined path detailed in a comprehensive marketing plan based on documented fact —or— to be gamblers flying by the seat-of-the-pants hoping to become successful?
		There is risk in every business and those afraid to take the carefully calculated risk are destined to mediocrity if not outright failure, but gambling with your business is corporate suicide. The research necessary to make informed decisions is surprisingly affordable. Research will: Define your market. Determine your competitors' strengths and weaknesses. Identify opportunities in the marketplace. Evaluate your company/products/services from your customer's point of view. Protect your resources from costly guesswork-based mistakes.
Below is a partial listing of The William Kerr Agency's core research competencies which include a wide array of offerings and methodologies to meet the needs of our diverse clientele.

Types of Research Concept/Idea Evaluation Pre-test Proposed Brand Extension Pre-test Proposed Product/Service Brand Equity & Advertising Brand Awareness Studies Brand/Company Image Assessment Pre-test Advertising Billboard Print Radio Television Pre-test Marketing Materials Tracking Studies Usage & Attitude Studies Pricing Price Point Analysis Pricing Tolerance Studies	Performance Management Customer Satisfaction Studies Mystery Shopping Product Product Usage Testing Taste Testing Packaging Package Design Image Studies Package Design Usage Studies Package Design Visibility Studies Competitive Intelligence Emerging Trends Key Competitor Information Industry Statistics
Methodology In-depth Interviews Focus Groups High Traffic Area Intercepts Internal QC Design/Management Literature Review	Mystery Shopping Surveys Simulated Walk-through Simulated Drive-by

Save yourself the pain and frustration of expensive, ineffective marketing. Contact us today and see for yourself what world-class, Aspirin-Free Marketing™ can do for your business.

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William Kerr Agency
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