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Literature Review: No Reason to Reinvent the Wheel
Much of the information required to make informed marketing decisions already exists in the literature — the research has already been done. Typically, information that can be obtained with a review of the existing literature will relate to:
- Your market.
- Your competitors.
Where possible, it can be advantageous to utilize these resources because it can be:
- Less expensive than primary research.
- More expedient than primary research.
However, relying on someone else's research can also have its pitfalls. Among these can be:
- The source can sometimes be unreliable due to researcher bias.
- The data can sometimes be inaccurate due to improper sampling technique.
- The conclusions can sometimes be incorrect due to faulty analysis.
- The literature can sometimes be difficult to find.
To help facilitate informed marketing decisions, the William Kerr Agency's research professionals have the experience and expertise to find and report reliable information quickly and efficiently.
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Save yourself the pain and frustration of expensive, ineffective marketing. Contact us today and see for yourself what world-class, Aspirin-Free Marketing™ can do for your business.
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